Social Shaping of Technology and Technological Determinism

t Social Context of Society Social Context of Technology – Essay â€Å"Technology is an independent factor impacting on society from outside society† Discuss with reference to both the Technological Determinist and the Social Shaping of Technology perspectives. The power technology obtains is incredible. In recent years it’s advanced greatly and I believe its limits is only our imagination. It is evolving at a quicker rate than ever and its happening right before our eyes, weather we like it or not. ‘By definition, technology has always been present in human society, even from it’s very origins’ (Paschal Preston, 2001, p.109), stating that technology has always†¦show more content†¦This is another reason how TD cannot affect all users in the same way. SST for example relies on the consumer feedback of a product to help facilitate a product/service to all types of user. They often achieve this through BETA versions of software. Software, available to download free of charge, to receive customer feedback on glitches, faults or any hiccup’s the user may have encountered during th eir interaction with the software. Technology nowadays, is very much in its full capacity, is faced with huge competition. Big communication companies are always trying to out do each other to be the best. Thus, relying of customer feedback to get there. During the times of TD, such competition did not exist, the market was a monopoly, or in some cases an oligopoly run by a small number of sellers. No feedback was required as huge competition did not exist. This essay has attempted to show a better understanding of both theories, Technological Determinism and Social Shaping of Technology. I think some aspects of Technological Determinism stood for a brief while. This being because of the minor stage technology was at. The notion that technology controls usShow MoreRelatedSocial Shaping of Technology and Technological Determinism1417 Words   |  6 Pagest Social Context of Society Social Context of Technology – Essay â€Å"Technology is an independent factor impacting on society from outside society† Discuss with reference to both the Technological Determinist and the Social Shaping of Technology perspectives. The power technology obtains is incredible. In recent years it’s advanced greatly and I believe its limits is only our imagination. It is evolving at a quicker rate than ever and its Read MoreEssay Technological Determinism1184 Words   |  5 PagesTechnological determinism is a term developed by Marshal McLuhan, a theorist in the study of new media. By technological determinism, McLuhan refers to technology having the power to change societies and influence our cultures. 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In recent years it’s advanced greatly and I believe its limits is only our imagination. It is evolving at a quicker rate than ever and its happening right before our eyes, weather we like it or not. ‘By definition, technology has always been present in human society, even from it’s very origins’ (Paschal Preston, 2001, p.109), stating that technology has†¦show more content†¦Social Shaping of Technology is †¦suggested that every moment or stage of the technological innovation process (from design, development, adoption, application and use or consumption) is largely or overwhelmingly shaped by social factors. (Paschal Preston, 2001, p.112). We are now a society where control the advances in technology and we provide consumer feedback , which in time shapes and forms the final output of a particular product or service. ‘The social shaping approaches reject the idea that technological change is an autonomous process or that it represents some kind of independent variable or force causing social change’. (Paschal Preston, 2001, p.112). In the past, technologies which emerged as the first in their range were not the most user friendly. Current trends in technology advances make the theory of TD sound ludicrous. We are now in a time where products are designed to suit the needs of the users within’ society. Lets take the mouse for example on a standard personal computer. When the first personal computer was introduced, users were given a wired mouse, which controlled the pointer on the computer. They were square and did not satisfy the consumer. However there was no alternative and we used what wasShow MoreRelatedSocial Shaping of Technology and Technological Determinism1431 Words   |  6 Pagest Social Context of Society Social Context of Technology – Essay â€Å"Technology is an independent factor impacting on society from outside society† Discuss with reference to both the Technological Determinist and the Social Shaping of Technology perspectives. The power technology obtains is incredible. In recent years it’s advanced greatly and I believe its limits is only our imagination. It is evolving at a quicker rate than ever and its happeningRead MoreEssay Technological Determinism1184 Words   |  5 PagesTechnological determinism is a term developed by Marshal McLuhan, a theorist in the study of new media. By technological determinism, McLuhan refers to technology having the power to change societies and influence our cultures. 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