Crisis Management and Communication in Organizations Essay Example for Free

Crisis Management and Communication in Organizations Essay 1. Introduction In the modern changing world a crisis can happen anywhere. It cannot be expected. And Effective Communication is really important when managing a crisis as one mistake done by the Organization can affect the whole Organization itself, its stakeholders and the Industry. It even could threaten public safety, the financial position of the organization and the reputation. It can lead to disruption of operation creating loss of market (W.T Coombs, 2007). That’s where communication comes in handy as lack of communication between the Society and the Organization can lead to distress, this is the where verbal and non verbal communication is really important. Referring to the case of Dominos pizza (New York Times ,2009), when two employs of the Dominos franchise in Conover, N.C, played a video prank with the food and putting the video on YouTube, the Management waited hoping that it will blow away and that is what went wrong. There was no news from them in the first 24 hrs. Instead of answering the queries of the consumers and the media they waited in the hope that it will cool down which never happened (New York Times, 2009). In a situation like this it’s really important to face the society and tell them what’s going on, should communicate with them verbally and non verbally or else the society will keep the image of the organization the way they want, good or bad. When in crisis after appointing a spokes person, it’s really important for the spokesperson to be calm and pleasant when confronting the media avoiding nervous habits ensuring the limit of disfluencies such as â€Å"umhs† or â€Å"uhs†, while avoiding fidgeting and pacing (W.T Coombs,2007). There is a good crisis example in 1993 â€Å"The Pepsi product tempering in 1993† (M.Hubbard,2006).They proved that effective communication in the Organization and effective crisis public relations campaign combining various strategies can rebound the hoax(M.Hubbard,2006). When dealing with media regarding a business crisis, it’s really important for the organization to stick to what they say if the statements given by the organization keeps on changing, dealing with the public relations will be a total disaster. They have to be very clear about what they say avoiding the statements which doesn’t make sense keeping it simple with limited information for the time being. 2. The Crisis 2.1. Communication Tactics It was clear in the case of Dominos pizza (New York Times, 2009) that management wasn’t aware of the situation unless a blogger alerted the Domino’s vice president of communications Tim McIntyre. There was no reaction from the management first as they didn’t want to alert more people to the story. And according to the Adage, a trade publication, Dominos response was late as in a situation like this the firm should be responsive to the crisis in the first 24 hrs and domino’s took 48 hrs to be fully responsive (R.Flandez, 2009). Just for the sake that more people might be alerted there was no issue of formal press release to mainstream press meanwhile the internal team was busy to form a strategy. After the management came to know of the videos they started to search for the two employs of dominos that were responsible for the videos with the help of bloggers and YouTube, and little that they realized that 70% of the conversation was going on Twitter and YouTube. As the Crisis began and most of the conversations were going on within the Social Networks from dominos they opened a twitter account to be responsive to the consumers and the society, even the President of the domino’s pizza Patrick Doyle appeared on a YouTube video and explained the present situation of Domino’s and that the store where the video was shot were closed and sanitized, for the efforts of Domino’s Richard Levick, President of the Levick Communications gives an â€Å"F† for the first 24 hrs and an â€Å"A† for the rest (R.Flandez,2009). By using the social Networks domino’s managed to handle the situation well. 2.2. Goods and Bads During the crisis, It could be clearly seen that even though Dominos was in a bad situation they didn’t jump on defending just because they might attract more people and they didn’t hold anything like a press conference, which wasn’t appropriate during that situation, but they did upload a video on YouTube and opened a twitter account to defend dominos and to tell people what was going on which was a good thing they did. The YouTube and twitter response was good but what about the older generation?, the people who are not on any of these but still a fan of dominos, they will only hear what people say considering there was no press conference or statement on TV which is a direct source of information to the Public. From dominos if they had got on TV they could have told the public as whole that they are working on the crisis and what they are doing about it. Even in the YouTube video the president of Dominos pizza Patrick Doyle stated that the store where the video shot was taken by the pranksters was closed and sanitized (R.Flandez,2009),they could have invited the Media ( TV stations and reporters) to witness the process. Even though the two employs of Dominos were fired after the video they could have managed to get a live statement of what actually happened and why they did it. It could have given extra support to prove the innocence of the whole organization. In the case of Pepsi-Cola in 1993(M.Hubbard,2006) when a man in Tacoma, Washington claimed that he had found a syringe in a can of diet Pepsi, the story started spreading like wild fire in the country more claims started arising. Pepsi-Cola announced that they will pursue legal action against anyone making false claims and started work on proving the innocence of Pepsi-Cola, and the claims did turn out to be a hoax. The president of Pepsi Craig Weatherup made appearances on TV and gave statements on radio. They even brought in cameras to the Pepsi bottling plant to show the bottling process and proved that there is no way that a foreign object could be inserted in to bottle or can before its sealed(M.Hubbard,2006), which is a very good example of communication in crisis. Dominos did make mistakes but they still managed the situation at a time there was no Social media plat forms or strategy in the Organization (M.Agnes, 2012) 3. Recommendations After the incident took place on 13th April 2009.a study conducted by HCD Research found 65% of respondents who were daily customers hesitates to do so after watching the offending video(R.Flandez,2009). Recommendations are many for this kind of situations. Like they could have prepared a communication list of reporters investors and customers, business partners and advisors and give to an official statement instead of waiting without any actions like in the dominos case and also admitting that there is a problem helps to move on with the others steps of the process to overcome the crisis(M.Nowlan, 2006).Many companies give out the phrase â€Å" no comment† and that is not the best thing to do as the public will conclude the situation making the Company guilty. And also respond to the situation as quickly as possible (M.Nowlan, 2006). 4.Conclusion As Effective communication plays a major role in the business organization it’s really important for the organizations to be ready for what might come for them. As one single mistake made by them at a time of crisis can lead to a loss which would be difficult to get over. As in the case of Dominos they were nearly out of business, there was couple of things which could have been done from the company side which were neglected in communicating the public. It’s important to take action internally but considering the company to be a service provider, issues will rise in a speed that no human can expect it that way. Let this case be a lesson to all the service providers to improve their image for the future.

National Missile Defense (NMD) Research Paper -- Military Integrated D

National Missile Defense National Missile Defense (NMD) is an extremely complex land-based ballistic missile system with the sole purpose of defending the United States against a ballistic missile attack from a foreign country. The NMD architecture consists of five main components. 1. Ground-Based Interceptors (GBI): The purpose of the GBI is to destroy the incoming nuclear weapon. The interceptor is a multistage rocket, which is launched after receiving a firing solution from the command and control system. After exiting the atmosphere, the Exoatmospheric Kill Vehicle (EKV) is released. This is the actual equipment that is to intercept the incoming warhead and destroy it by colliding with it. The EKV has on-board thrusters that enable it to change course if required to intercept the warhead. 2. Battle Management, Command, Control, and Communications (BM/C3): The BM/C3 component is divided into two main parts. First, the Command and Control (BM/C2) system controls the overall NMD system. Information from sensors is forwarded to the BM/C2, which processes the data and determines the targets for the GBI to intercept. Second, the In-Flight Interceptor Communications System (IFICS) is a network of ground systems that relay communications to the GBI while in flight to guide it to the incoming warhead. 3. X-Band/Ground-Based Radars: These radar systems gather tracking information regarding the incoming warheads during the mid-course phase of the missile. This data is then sent to the BM/C2, which in turn is sent to the GBI for guidance to intercept the warhead. 4. Upgraded Early Warning Radars (UEWR): These radars systems detect targets near the horizon, early in the ballistic missi... ...s?† Coalition to Reduce Nuclear Dangers. 29 Sep 1999. < http://www.clw.org/coalition/ucsnmd092999.htm> 5 Class Notes from website 6 Class Notes from website 7 Gronlund, Lisbeth. â€Å"The Planned US NMD System: Is the Technology Ready for Deployment? Will the Pentagon Know If It Is?† Coalition to Reduce Nuclear Dangers. 29 Sep 1999. < http://www.clw.org/coalition/ucsnmd092999.htm> 8 Galum, John, Joshua Shakon and Tan Mau Wu. â€Å"National Missile Defense – A CS91 Final Project.† < http://www.cs.swarthmore.edu/~eroberts/cs91/projects/national-missile-defense/index.html> 9 Approaching Ethics, Class notes regarding instructions for the Ethical Decision-making Group Capture Worksheet 10 Approaching Ethics, Class notes regarding instructions for the Ethical Decision-making Group Capture Worksheet

Seal Team Six Memoirs of an Elite Navy Seal Sniper

The hiss Is that not everybody Is born to be a seal and If you are treated Like the author you will not have any better chances. The author Is very descriptive In the way he presents stones. One of his stories Involves him on a Nilsson to shoot a target from 500 yards away. The Reader feels Like they are standing over him as he talks about what Is going on around him. Even the way he describes what Is happening to the gun in the story is amazing. The author also is great at narrating, he adds in essential details to make all of the stories sound real and if an average reader wouldn't understand something it is explained short and sweetly.At the end of all of the stories the author makes a point to say that the missions and becoming a Navy Seal is hard and not recommended. In my mind the book was very interesting. Some parts most readers could have dealt with less detail such as his abusive childhood. The book was extremely accurate coming from a Navy Seals point of view. All of the m issions most readers have heard about have more details that the news couldn't tell you. To me the book was very important, I like to know what how someone could o through something like becoming a Navy Seal and how they survive.Every detail was important to the story because if the author didn't say what was said then the book could have been completely different. The author's arguments are very well said and I believe to be true. The reason is reading about everything he has gone though could not be repeated and ever come with the same result. He states very clearly in chapters about his childhood that beating your child will not make them a Navy Seal, So Don't Do It. Also it takes more mental strength to become a Navy Seal than hysterical strength.He says that in BUD's training he had seen the most physically strong bodies and the men who had them didn't last a week. This Is because of all the mind games that go on inside their heads. Mental strength Is what makes a Seal. This bo ok was very eye opening to what Is going on In the world around me. Some of the Issues are very interesting and I now know things I wouldn't have without reading this book. The author talks about many missions but the one I remember hearing about on the news was when the Somali pirates took over a ship and snipers shot all here of them.I had no Idea what went on behind the scenes of the mission. Like I TLD know that at night seals went Into the water or that the reason the boat was towed was because we offered to get the Somali pirates out of choppy water. I enjoyed learning about the different missions and how they were carried out. My opinion of the book is that it was well organized and I couldn't put the stories any toner way. I en cover AT ten KICK Is very appealing, It NAS an American Hag Ana Is very colorful. The layout of the book is superb. All of the stories are in the correct lace to make you want to keep reading.The only thing I would change is in the beginning of the bo ok there are a lot of intro pages and at the end of the book there is an unnecessary glossary. Considering everything, I enjoyed the book. I thought it was very interesting and fun to read. Some parts could have had less information (his childhood). Books like Seal Team Six are my favorite type of book. I enjoy the action and how the author makes you feel as if you are looking over his shoulder and can see and feel everything he does. I would suggest others read this book.

Social Shaping of Technology and Technological Determinism

t Social Context of Society Social Context of Technology – Essay â€Å"Technology is an independent factor impacting on society from outside society† Discuss with reference to both the Technological Determinist and the Social Shaping of Technology perspectives. The power technology obtains is incredible. In recent years it’s advanced greatly and I believe its limits is only our imagination. It is evolving at a quicker rate than ever and its happening right before our eyes, weather we like it or not. ‘By definition, technology has always been present in human society, even from it’s very origins’ (Paschal Preston, 2001, p.109), stating that technology has always†¦show more content†¦This is another reason how TD cannot affect all users in the same way. SST for example relies on the consumer feedback of a product to help facilitate a product/service to all types of user. They often achieve this through BETA versions of software. Software, available to download free of charge, to receive customer feedback on glitches, faults or any hiccup’s the user may have encountered during th eir interaction with the software. Technology nowadays, is very much in its full capacity, is faced with huge competition. Big communication companies are always trying to out do each other to be the best. Thus, relying of customer feedback to get there. During the times of TD, such competition did not exist, the market was a monopoly, or in some cases an oligopoly run by a small number of sellers. No feedback was required as huge competition did not exist. This essay has attempted to show a better understanding of both theories, Technological Determinism and Social Shaping of Technology. I think some aspects of Technological Determinism stood for a brief while. This being because of the minor stage technology was at. 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We are now a society where control the advances in technology and we provide consumer feedback , which in time shapes and forms the final output of a particular product or service. ‘The social shaping approaches reject the idea that technological change is an autonomous process or that it represents some kind of independent variable or force causing social change’. (Paschal Preston, 2001, p.112). In the past, technologies which emerged as the first in their range were not the most user friendly. Current trends in technology advances make the theory of TD sound ludicrous. We are now in a time where products are designed to suit the needs of the users within’ society. Lets take the mouse for example on a standard personal computer. When the first personal computer was introduced, users were given a wired mouse, which controlled the pointer on the computer. They were square and did not satisfy the consumer. 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